Changing Your Mindset Could Revolutionise Your Business

If you feel like you’re constantly working but not seeing the business growth you desire, it may be that your mindset is wrong. Very few people realise that a fixed mindset can be incredibly damaging to business and failing to understand the importance of a positive mindset can be fatal.

A common claim by the business owner with a fixed mindset is that they “can handle it” or that they already have the skills – “why should I hire someone else to do a job I am more than capable of?” But while you are busy working in every aspect of the business, you leave no room to take on more – in other words, no room for growth.

When I started Arrow in 2006, I had a hand in most parts of the business, from sales and customer service to strategic support and technical expertise. As our company cemented itself as a reliable agency, we began to be approached by more and more clients. Now let’s say I had approached Arrow with a fixed mindset. Unwilling to handover or share my roles, I would have had to turn away clients as I would not have had the time to look after them on top of doing everything else. As a result, Arrow would not have grown and it certainly wouldn’t be where it is today.

Instead, I believe in what we call a growth mindset, which leaves me open to collaboration with staff members and means I have the opportunity to discover and foster new talent within Arrow. For example, I recently hired a young staff member to help out with some of my social media marketing. While I could have done this myself I understand that this employee, as a digital native, can offer unique insights into social media trends. Read More…

Get Help Tackling the Digital Marketing Beast

 

Digital marketing is not the one-trick-pony it once was; it has grown into a powerful beast and harnessing its power has become integral to business success.

We all know how important it is to use digital marketing to optimise profitability and improve return on investment. But even so, many business owners are still unwilling to tackle the beast, overwhelmed by the sheer power of digital marketing.

Granted, it’s not easy. To ensure success, you need to embrace all elements of digital marketing and that takes effort. But the digital marketing puzzle is exactly that – a puzzle, and only when every piece comes together will you have a complete marketing solution.

Many business owners struggle to appreciate this concept and often the business will see losses as a result. For example, maybe Google Adwords is being used to advertise a website but the site isn’t optimised for user engagement. This will deter people from visiting in the future.

Or perhaps a business owner is confused and overwhelmed by social media so they’re only using Facebook? Or they’ve handballed the task to a more junior employee with no experience. This is not an effective use of digital marketing. Read More…

Social Media for the Busy Entrepreneur

As an entrepreneur, social media is one of your best friends (it expands your brand presence and reaches on a huge scale), however it can be overwhelming with so much to learn. In my experience as a digital strategist, I have found that business owners want to learn social media but find it daunting.

Last weekend I was invited to speak at a conference of entrepreneurs in Sydney. It was a 3-day retreat where entrepreneurs worked on their business. I talked on social media – the essentials for the busy entrepreneur on what to do in social media when you don’t want to do social media.

Tapping into Unlimited Potential in a Smart way

It was clear that many business owners struggle with how social media applies to their particular business. Many in fact believe that their target audience isn’t on social media.

Consider though that there are 25 million people in Australia and 19 million are on Facebook. Clearly then there is a huge unlimited potential here that you should be tapping into.

Remember whether you are a B2B business, or a business to consumers it’s all about the human to human connection. And as they say success in business has a strong correlation to success in human relations. Social media takes this human connection to a whole new scale.

Your more traditional platforms like email, print material and now even phone calls simply can’t compete with it. It’s easier to get attention on Facebook messenger than on an email or phone call.

My Four Step Framework

At the conference I shared my four step process for entrepreneurs to help them with making headway in social media. This includes:

·         Attraction – this is all about seducing your viewer at first sight through claiming, creating/updating all your profiles. It’s about utilising cover photos, profile photos, bio/about section in a clear, concise manner in a way that tells what problems you solve rather than what you do.

·         Attention – grab your viewer’s attention through platforms like LinkedIn Showcase Pages and sponsored updates. You can grab your viewer’s attention not only by way of content you post and share but also by comments and reactions on content shared by whoever you would like to seek attention of.

·         Amplification – it’s about of magnifying the impact and going beyond your own network/followers and extending the reach to targeted demographics based on demographics/interest/behaviour by way of paid ads/sponsored content.

·         Action – this is the end goal of inspiring action be it a download or sending direct message on Instagram. Consider using Facebook bots for use with Messenger. They will enhance your marketing through things like recommending products based on internet searches and past purchases.

 

You Can’t Win (G) It Alone

It seems like every week there is a new social media update/release. 

 ·         As someone who is responsible for running a business, it’s just not possible to keep up with all of that. Rely on people whose day job it is to follow all the latest social media trends and put them to test. Like most things in life, for success in social media you need to be consistent and persistent. Once off measures don’t work. Work with Jasmine Batra who can help you to put together a social media strategy. If you need a review of your social media strategy, get the experts to help you. Read More…