34,000 searches are conducted on Google every minute. And it’s not just the big brands that
dominate the search results for coveted keyword phrases, it is very much a
level playing field when it comes to generic or long-tail keywords, meaning
small businesses have the same opportunity to rank on the first page of the
Google SERP. All you need is high-quality content combined with thoughtful,
thorough keyword research which matches the needs of your audience.
Why do you need to be on the first page of the Google SERP? 75% of users
never scroll past the first page of Google search results, so being on the
first page is key when it comes to scoring traffic from potential customers.
Not to mention, a strong SEO presence has immense power, helping to drive
traffic to your site, not only in the short-term, but for years to come.
Google search results are organised using complex algorithms,
influenced by factors like location, website speed, social signals, domain
authority, and keyword relevance. If your site is relatively new, it’s not
likely to have a high domain authority or many backlinks yet, so you’ll make a
stronger impact more quickly by focusing on keyword relevance. But “quickly” doesn’t
necessarily mean overnight! A long-term optimization strategy is needed to be
able to improve your organic standing in the SERP ranking.
Incorporating keyword research into your SEO strategy and dominating long-tail keywords is a quick way to make an
impact for your business. You’ll also be simultaneously building relevant
content for your audience, which can assist in driving leads down your
funnel.
