In this time of fear and panic, the impact on
businesses cannot be understated. Keeping yourself safe and healthy should be
your number one priority, but for many entrepreneurs keeping your business
running smoothly and afloat is a close second. To help guide you through these
tumultuous times, we’ve compiled a list of 10 Dos and Don’ts for Marketing during the Coronavirus pandemic:
1. Don’t
Just Continue As Business As Usual.
It may seem obvious, but this needs to be
said. Currently, countries are restricting flights, factories are closing, universities are moving fully
online – this
crisis is going to impact your business in one way or another. This is not the
time to believe that your particular business is immune to it. It is also not
the time to believe that the impact would be the worst for you, unless of
course you continue business as usual.
2. Do
Rethink and Prepare
It is predicted that 40-70% of the world’s population
will be infected with the Coronavirus
by the end of the year; and some scientists are suggesting it may take over a
year to create a vaccine and administer it for public use. Essentially, it will
most likely get worse before it gets better. Part of being proactive is
attempting to prepare you for any potential issues. Asking you some of these
questions:
– What measure do I need to enact to
make sure my customers feel safe?
– How will this change consumer demands?
– Will government intervention affect my
business?
While you will still face obstacles, having a
pre-emptive approach will put you in good stead and will get you more
accustomed to the emergent approach to business strategy.
3. Don’t
Blatantly Self-Promote
Think timeliness. For most people, worrying
about their food, health, and job and income is their primary concern, and
self-promotion efforts will not stick. It is better to redirect those efforts
to other marketing
strategies that
reflect your understanding of the issues that most are facing. Ask yourself
this question:
“What can I offer
my clients or the wider public that will help my business but will also be
useful to them?”
Depending on your business this could be
anything from online seminars to financial planning. The point here is, at the
moment, less can be more. Use this opportunity to restructure your plans. Read More...
