If you have been constantly increasing your budget for your ads
and it doesn’t seem to do the job – try to look at your Ads Quality score. Google Ads Quality Score has a major impact on your campaign’s
success and profitability. The Quality Score is a measurement of your ad’s
relevance to what users expect. It’s defined as a number from 1 to 10, with 10
being the best. Google Ads uses that score to determine where your ad gets placed. For
example, if your Quality Score is 7 and your competitor’s Quality Score is 8,
then your competitor’s ad will appear higher in the search engine results page
than yours.
There are a number of uncontrollable variables in Google Ads
Search but luckily, you ultimately have control over your Quality Score and can
take steps to improve it fast. At Arrow Digital, we focus on 3 main factors in determining your quality score –
The Ads itself, the keywords being used and its relevance to your ad and the
Landing pages. These three factors are all analyzed for relevance, and a score
is then generated. According to a study by Analysis, the top two factors of the
quality score are your landing page experience and expected click through rate (CTR).
So does it mean you need to spend more? Not entirely. The higher your
relevance/quality score, the better your click-through rate and the cheaper
your cost per click. Meaning you will get more traffic and pay less for that
traffic if you can produce a better relevance/quality score. So read more to know how exactly you can improve your quality score fast?
