The marketing trend is evolving. As a result, traditional
marketing just don’t have that much impact and effectiveness like it used to.
An expenditure forecasts report for 2018 by Zenith Advertising states that in
2018 alone, internet advertising has an estimated reach of $8.69 billion and
took up to 54% of the ad market which is more than 3% from the 51% data in
2017. This has led to an increase of possible advertising channels on the
internet.
Digital Marketing vs. Integrated Digital Marketing
Gone are the days where the only internet advertising that matters
is PPC. People only have one goal in mind – to get more clicks. It doesn’t
matter if those clicks are turning to conversions or not. Flashy and huge
pop-ups were the greatest thing during that time. Now, the internet has evolved
to just Pay-per-click as it continues to. A popular type of internet
advertising these days is called Digital Marketing. It basically consists of
elements of internet marketing like branding, responsive or user centered design,
search engine optimization, Google ads, analytics, social media and many more.
Now what’s the difference between Digital
Marketing and Integrated Digital Marketing?
Simply put, Integrated Digital Marketing utilises all the elements
from Digital Marketing and strategically unify different marketing activities to not
only make the campaign’s message clear and precise but also explore the best
mix of digital marketing medium to do so. Instead of all channels used in
isolation it will now be carefully planned and integrated to match the
different stages of the user journey towards conversation – Awareness.
Interest. Desire. Action. Read More…
