All About Google Ads Quality Score – and How to Improve It Fast

If you have been constantly increasing your budget for your ads and it doesn’t seem to do the job – try to look at your Ads Quality score. Google Ads Quality Score has a major impact on your campaign’s success and profitability. The Quality Score is a measurement of your ad’s relevance to what users expect. It’s defined as a number from 1 to 10, with 10 being the best. Google Ads uses that score to determine where your ad gets placed. For example, if your Quality Score is 7 and your competitor’s Quality Score is 8, then your competitor’s ad will appear higher in the search engine results page than yours.

There are a number of uncontrollable variables in Google Ads Search but luckily, you ultimately have control over your Quality Score and can take steps to improve it fast. At Arrow Digital, we focus on 3 main factors in determining your quality score – The Ads itself, the keywords being used and its relevance to your ad and the Landing pages. These three factors are all analyzed for relevance, and a score is then generated. According to a study by Analysis, the top two factors of the quality score are your landing page experience and expected click through rate (CTR). So does it mean you need to spend more? Not entirely. The higher your relevance/quality score, the better your click-through rate and the cheaper your cost per click. Meaning you will get more traffic and pay less for that traffic if you can produce a better relevance/quality score. So read more to know how exactly you can improve your quality score fast?

What is Integrated Digital Marketing and Why You Need It?

The marketing trend is evolving. As a result, traditional marketing just don’t have that much impact and effectiveness like it used to. An expenditure forecasts report for 2018 by Zenith Advertising states that in 2018 alone, internet advertising has an estimated reach of $8.69 billion and took up to 54% of the ad market which is more than 3% from the 51% data in 2017. This has led to an increase of possible advertising channels on the internet. 

 

Digital Marketing vs. Integrated Digital Marketing

Gone are the days where the only internet advertising that matters is PPC. People only have one goal in mind – to get more clicks. It doesn’t matter if those clicks are turning to conversions or not. Flashy and huge pop-ups were the greatest thing during that time. Now, the internet has evolved to just Pay-per-click as it continues to. A popular type of internet advertising these days is called Digital Marketing. It basically consists of elements of internet marketing like branding, responsive or user centered design, search engine optimization, Google ads, analytics, social media and many more. 

Now what’s the difference between Digital Marketing and Integrated Digital Marketing?

Simply put, Integrated Digital Marketing utilises all the elements from Digital Marketing and strategically unify different marketing activities to not only make the campaign’s message clear and precise but also explore the best mix of digital marketing medium to do so.  Instead of all channels used in isolation it will now be carefully planned and integrated to match the different stages of the user journey towards conversation – Awareness. Interest. Desire. Action. Read More…

How to Use Keyword Research to Rank on the First Page

34,000 searches are conducted on Google every minute. And it’s not just the big brands that dominate the search results for coveted keyword phrases, it is very much a level playing field when it comes to generic or long-tail keywords, meaning small businesses have the same opportunity to rank on the first page of the Google SERP. All you need is high-quality content combined with thoughtful, thorough keyword research which matches the needs of your audience.

Why do you need to be on the first page of the Google SERP? 75% of users never scroll past the first page of Google search results, so being on the first page is key when it comes to scoring traffic from potential customers. Not to mention, a strong SEO presence has immense power, helping to drive traffic to your site, not only in the short-term, but for years to come.

Google search results are organised using complex algorithms, influenced by factors like location, website speed, social signals, domain authority, and keyword relevance. If your site is relatively new, it’s not likely to have a high domain authority or many backlinks yet, so you’ll make a stronger impact more quickly by focusing on keyword relevance. But “quickly” doesn’t necessarily mean overnight! A long-term optimization strategy is needed to be able to improve your organic standing in the SERP ranking. 

Incorporating keyword research into your SEO strategy and dominating long-tail keywords is a quick way to make an impact for your business. You’ll also be simultaneously building relevant content for your audience, which can assist in driving leads down your funnel. 

So, how do you conduct keyword research in order to land on the first page of Google search results, and get discovered by potential customers? Keep on reading to find out! Read More…