Coronavirus / Covid-19 | Top 10 Marketing Dos and Don’ts

In this time of fear and panic, the impact on businesses cannot be understated. Keeping yourself safe and healthy should be your number one priority, but for many entrepreneurs keeping your business running smoothly and afloat is a close second. To help guide you through these tumultuous times, we’ve compiled a list of 10 Dos and Don’ts for Marketing during the Coronavirus pandemic:

1. Don’t

Just Continue As Business As Usual.

It may seem obvious, but this needs to be said. Currently, countries are restricting flights, factories are closing, universities are moving fully online – this crisis is going to impact your business in one way or another. This is not the time to believe that your particular business is immune to it. It is also not the time to believe that the impact would be the worst for you, unless of course you continue business as usual.

2. Do

Rethink and Prepare

It is predicted that 40-70% of the world’s population will be infected with the Coronavirus by the end of the year; and some scientists are suggesting it may take over a year to create a vaccine and administer it for public use. Essentially, it will most likely get worse before it gets better. Part of being proactive is attempting to prepare you for any potential issues. Asking you some of these questions:

– What measure do I need to enact to make sure my customers feel safe?

– How will this change consumer demands?

– Will government intervention affect my business?

While you will still face obstacles, having a pre-emptive approach will put you in good stead and will get you more accustomed to the emergent approach to business strategy.

3. Don’t

Blatantly Self-Promote

Think timeliness. For most people, worrying about their food, health, and job and income is their primary concern, and self-promotion efforts will not stick. It is better to redirect those efforts to other marketing strategies that reflect your understanding of the issues that most are facing. Ask yourself this question:

“What can I offer my clients or the wider public that will help my business but will also be useful to them?” 

Depending on your business this could be anything from online seminars to financial planning. The point here is, at the moment, less can be more. Use this opportunity to restructure your plans. Read More...