Engaging an SEO company can be a very important decision for an online entrepreneur. The difference between the ‘right’ and ‘wrong’ decision can often mean the difference between success and failure. Here are a few tricks that I have learned over time which can help to separate the wheat from the chafe:
- Make sure that the company itself
ranks well on terms like ‘SEO’, ‘Search Engine Optimisation’ etc.
- Call up the company and ask them
specific questions about your website, keywords etc and assess their
confidence in getting you the top rankings.
- Does the company offer any
Guarantees? If they do not offer guarantees, more likely
than not they will not deliver results
- Tell them to give you examples of
projects undertaken and results achieved
- Ask them about their approach and
timelines?
- Ask them how much increase in
traffic they will be able to achieve for you
- Ask them who will be looking after
your project and how frequently will you have access to the person
- Ask them what is their typical
client profile? For example, if you are a large web directory, it helps if
they have some experience working with large complex websites.
- Find out how well they understand
your business. If they have a strong business acumen besides being good at
SEO, they are most likely a good company to work for.
- Ask them how they manage multiple
projects. With a large volume of projects, a company can only deliver
results if they have a solid project management methodology.
- Ask them if they are willing to work on a fixed fee + Performance based remuneration. If they can, you are very likely in the right place. Read More…
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